This year’s program spotlights innovators tackling pressing challenges across fintech, health tech, and artificial intelligence, showcasing the continent’s diverse technological capabilities.

Launched in 2018, the accelerator has supported 106 startups from 17 African countries, collectively raising $263 million in funding and creating over 2,800 jobs.

By providing mentorship, equity-free support, and access to Google’s extensive network, the program equips startups with the tools to scale their solutions and drive transformative change across Africa’s digital economy.

The 2024 cohort features six startups:

• Aveade: A digital marketplace connecting buyers and sellers, enhancing accessibility and product diversity.
• Breaze Delivery: A platform facilitating real-time, efficient deliveries through a network of drivers.
• Mapha Logistics: A service enabling township and rural merchants with digital tools to optimize operations.
• Swagshack: An online streetwear marketplace linking emerging brands with customers for seamless transactions.
• Vuleka: An e-commerce and fintech solution bridging informal businesses to customers via online and offline channels.
• Wisi-Oi: A video-driven fashion resale platform revolutionizing the pre-owned clothing market.

These startups are well-positioned to address systemic challenges in African markets, including financial inclusion, healthcare access, and education. 

Google’s focus on leveraging artificial intelligence and advanced technologies ensures the cohort is equipped to make a meaningful impact in their respective sectors and the broader economy.

The program highlights Google’s dedication to supporting Africa’s tech entrepreneurs amidst a challenging venture funding environment.

With resources, mentorship, and a global network, the initiative provides a vital springboard for African startups to scale and bring innovative solutions to the continent’s most pressing issues. 

The fund aims to bolster debt funding for early-stage startups across the continent.

With a current portfolio exceeding $1 billion in loans to over 300 businesses, the organization is introducing its proven financing model to support Africa’s burgeoning entrepreneurial ecosystem.

Founded in 2015 by Fatou Diagne and Stephanie Heller, Bootstrap Europe manages a EUR250 million ($270 million) growth debt fund designed to provide non-dilutive financing options for high-growth companies.

The fund addresses a critical gap in the market by offering flexible, founder-friendly loans tailored for companies seeking sustainable scaling opportunities.

“We identified a market need for alternative financing that supports founders without dilution while offering strategic guidance,” Diagne explained.

Bootstrap Europe’s funding is backed by a diverse network of institutional investors, family offices, and organizations like the European Investment Fund, British Business Investment, and the Visa Foundation.

After closing its third fund last year, the organization is now incorporating African startups into its latest investment strategy and establishing a regional franchise.

Drawing from her African roots and investment expertise, Diagne emphasized the potential of African tech startups:

“Having worked in South Africa and observed the innovation emerging across the continent, I’ve seen firsthand the resilience and creativity of African entrepreneurs,” she said.

“We aim to empower these startups with financial support and help drive sustainable growth.”

The fund plans to target sectors such as fintech, e-health, and logistics, alongside smaller investments in agri-tech, renewable energy, and ed-tech.

A strong emphasis will be placed on scalable businesses with sound unit economics and clear paths to profitability.

Operating from its London office, Bootstrap Europe will leverage connections in key markets such as South Africa, Kenya, Senegal, and Morocco to gain local insights and foster strategic partnerships.

This move marks an exciting chapter in Bootstrap Europe’s mission to provide accessible and impactful funding solutions to entrepreneurs worldwide.