Author: Ezi Rapaport

Now more than ever, companies need accurate and up to date market information that can guide them in adapting their strategy to a post-Covid world. To make it easier for you to get the intelligence you need to enter or expand in the African market, we have put together this short list of highlights from…

Simon, like many other foreign visitors to Africa, first came to the continent to work in humanitarian aid. A decade later, he is still in Kenya growing Kwangu Kwako, a social enterprise in Kenya that builds affordable houses to replace the metal shacks prevalent in lower income urban areas.

Some worry that Covid-19 will affect the trajectory of Africa’s middle class for years to come. But the middle class also includes a large share of young people age 15-24 who drive consumer trends in food, entertainment, and connectivity. In the aftermath of Covid-19, this generation will exercise an even greater influence on Africa’s consumer…

Africa’s consumer market is growing. Over the past twenty years, household spending in Sub-Saharan Africa has grown 150% faster than the population. The lack of readily available, reliable, and comprehensive data sets should not deter companies looking to grow in Africa from making informed strategic decisions based on realistic projections.

Much of Africa has warm weather, rich soil, and abundant sunshine necessary to grow high-quality cannabis in open fields. Recent legislative changes in several countries authorizing the cultivation of medical cannabis are placing Africa in a prime position to benefit from the booming legal cannabis market.

Untapped business opportunities abound in Africa’s agriculture sector. Beyond the profits, however, investing in African agriculture offers the rare chance to catalyze growth in a sector that employs more than half of all working people in Sub-Saharan Africa and to move the continent towards food sovereignty.