Winich Farms, an agri-tech company headquartered in Lagos, focuses on improving market access and financial inclusion for smallholder farmers in Nigeria.

 

These farmers make up around 80% of the country’s farming population and are responsible for about 90% of total agricultural output. Yet, many remain disconnected from formal markets and financial services.

The startup addresses these challenges by linking farmers directly to off-takers such as retailers and processors through a digital platform.

 

It operates in 29 of Nigeria’s 36 states and uses a network of agents at collection points to gather and transport produce without owning any physical infrastructure. This model helps eliminate middlemen, boosting farmers’ earnings.

Commenting on the investment, Mohamed Okasha, Managing Partner at DisrupTech Ventures, said the decision reflects the firm’s belief in the growth potential of Nigeria’s agri-fintech space.

 

He noted that Winich’s model is scalable and addresses practical problems in the agriculture sector. Okasha also highlighted the opportunity for cross-learning between Egypt and Nigeria, given both countries’ reliance on agriculture.

Winich Farms’ CEO and Co-founder, Attai Riches, said the new partnership would support the company’s next phase of growth.

 

He emphasized that DisrupTech’s experience with fintech startups would help strengthen operations and support expansion plans.

 

The company hopes to extend its services to other African markets and explore export opportunities in regions such as the Middle East and North Africa.

The startup is also working to build financial inclusion among farmers through digital tools.

 

Its Winich Cards enable cashless transactions, helping farmers create financial histories that can support future loan access.

 

Winich also offers direct credit and agricultural advisory services in collaboration with the Kebbi Agricultural Research Development Agency (KARDA).

The model comes at a time when Nigeria’s agriculture sector is under pressure from rising input costs and interest rates, largely driven by the Naira’s devaluation.