Empower Africa hosted another Driving Business in Africa Virtual Networking Event. The theme of the event was “The Power of People: How Influencers are Shaping Consumer Markets in Africa”. This event answered questions such as, are less people buying into brands? And, in a market where consumers are highly skeptical and trust is built from person to person, how can brands leverage this type of authentic communication at scale? For your convenience, below is the recording from the event.