This new injection of fuel will propel Zeal’s ambitious expansion plans across Europe, the Middle East, and Africa, following its recent entry into the UK market.

Founded in 2019, Zeal empowers retailers and businesses with innovative payment solutions that go beyond mere transactions.

Their game-changer? The SmartPOS Plugin, a technology that transforms existing credit card machines into powerful customer engagement tools.

“This investment fuels our mission to bridge the gap between billions of customers and millions of retailers,” says Ebeid. “We’re using AI to revolutionize retail customer engagement on a global scale.”

The SmartPOS Plugin leverages standard POS terminals to understand customer behavior, enabling retailers to identify, segment, and retarget customers with personalized experiences.

“Zeal’s comprehensive solution holds immense potential for the global payment landscape,” says Wael Nafee of Raed Ventures. “We’re thrilled to support their vision and watch them transform in-store customer engagement.”