The collaboration aims to identify and invest in opportunities that can stimulate economic growth, create jobs, and foster development across the continent.

The partnership will prioritize sectors offering dynamic growth and youth employment opportunities, with the goal of also expanding related industries including tourism, real estate, and media.

Recognizing the untapped potential of Africa’s creative industries, including sports and entertainment, the partnership seeks to address the longstanding gap in financing for these sectors.

The partnership aims to stimulate private sector investment to develop local talent and foster sustainable economic growth.

“Africa’s sports and entertainment industry is poised for significant growth,” said Makhtar Diop, managing director of IFC.

Tope Lawani, co-founder and managing partner of Helios Investment Partners, expressed enthusiasm about the partnership, highlighting Helios’ long-term commitment to Africa and its focus on creating sustainable businesses with positive social impact.

The partnership between IFC, Proparco, and Helios marks a significant step towards unlocking the economic potential of Africa’s sports and entertainment industry.