The investment marks a significant milestone for the Moroccan-based company, which has gained a strong foothold in the eyewear market within just four years.

The startup, known for its stylish and affordable eyewear, leverages a fully digitized supply chain to serve a broad customer base.

Since raising $335,000 in 2021, LNKO has grown to serve over 100,000 customers, established 10 retail locations across Morocco, and built a robust online presence spanning 24 countries.

Beltone Venture Capital views this investment as a strategic move in its broader efforts to support high-potential businesses across Africa.

Ali Mokhtar, CEO of Beltone Venture Capital, underscored LNKO’s impressive growth and innovative business model, stating that the company aligns with Beltone’s commitment to backing transformative ventures in the region.

LNKO’s CEO and Founder, Maha Bennani, expressed enthusiasm about the partnership, emphasizing Beltone’s expertise in scaling D2C businesses.

With this investment, LNKO aims to accelerate its expansion and make high-quality, stylish eyewear accessible to more consumers across the continent.