Focused on innovation in the sports and creative industries, Triple-Double seeks applicants working in event management and ticketing, youth development, artificial intelligence (AI), and digital marketing.

In collaboration with tech incubator ALX Ventures, the program will select ten startups to receive mentorship from NBA Africa, ALX, and industry leaders.

Mentorship will focus on product development, business growth, and go-to-market strategies.

A culminating demo day in New York City this September will provide participating startups with the opportunity to pitch their ventures to a global panel of industry experts.

“We are excited to launch this program specifically designed for African startups,” said NBA Africa CEO Clare Akamanzi. “This initiative underscores our commitment to growing the African sports ecosystem, and the participating companies will play a vital role in shaping the future of sport on the continent.”

Top performers will be awarded cash prizes and in-kind support.

The grand prize winner will receive $50,000 USD in cash and an additional $50,000 USD in value-in-kind support.

Second, third, and fourth-place winners will receive decreasing amounts of cash and value-in-kind support.

Winning startups will also gain access to continued mentorship and the chance to collaborate with NBA Africa and the Basketball Africa League on upcoming initiatives.

Applications for Triple-Double are open until May 31st here – https://tripledoubleaccelerator.nba.com/apply/