JKCC, which stands for Just Know Your Coffee Cup, was established in 2019 and specializes in marketing robusta and arabica green coffee beans.

The company works exclusively with smallholder farmers, sourcing all of its coffee from a network of more than 7,000 growers across the country.

The financing comes in the form of a subordinated loan, a type of funding that typically carries higher risk for the lender but offers crucial support to growing businesses.

Roel Messie, CEO of IDH Invest—the fund’s manager—praised JKCC’s approach, noting the company’s strong ties with local farmers.

“We are proud to partner with JKCC and support their expansion,” he said.

“It’s inspiring to see a homegrown exporter thrive in a space often dominated by international players. Their deep investment in farmer support is clearly driving their success.”

The investment aims to strengthen JKCC’s supply chain while enabling the IDH Farmfit Fund to increase its impact at the farmer level.