Farm to Feed tackles a significant challenge in the region, where up to half of all crops are lost before reaching consumers.

The platform connects farmers with buyers, focusing on “imperfect” produce that may be perfectly edible but doesn’t meet cosmetic standards.

This not only increases farmer income but also combats food waste, a major contributor to greenhouse gas emissions.

“We witnessed the devastating impact of unsold produce firsthand,” said Claire van Enk, Farm to Feed’s Founder and CEO. “Food loss not only affects food security but also contributes to climate change through methane emissions.”

Farm to Feed utilizes technology and on-the-ground logistics to facilitate efficient food delivery.

Their model goes beyond just sourcing produce; they collect data to understand the root causes of food loss and identify opportunities to improve agricultural practices.

“This partnership strengthens our commitment to ESG practices, aligning with the impact investment focus of CityBlue’s parent company, The Diar Group,” stated Jameel Verjee, CityBlue Hotels’ Founder and CEO.

He made the announcement at the Africa Hotel Investment Forum 2024, encouraging other businesses to join Farm to Feed’s efforts in tackling food security, sustainability, and climate challenges.

This investment positions CityBlue Hotels as a leader in sustainable hospitality practices, supporting a more circular food system in Africa.

This investment will fuel the company’s mission of making affordable and accessible mental healthcare a reality for Africans across the continent.

Founded in late 2021, Blueroomcare provides a platform for clients to connect with licensed therapists through in-app messaging, video chat, and voice calls.

The platform leverages advanced algorithms to personalize the therapy experience, offering users a comprehensive and tailored approach to mental well-being.

The pre-seed funding round was led by EHA Impact Ventures, with participation from TVC Labs and Innovest Africa.

The capital will be used to enhance the Blueroomcare platform’s functionalities, develop new features, and expand the user base.

“We are incredibly grateful for the support of these esteemed investors who share our vision,” said Moses Aiyenuro, founder and CEO of Blueroomcare.

“This funding will empower us to further develop our technology and broaden the scope of our services. We are one step closer to achieving our goal of making high-quality mental healthcare accessible to everyone, everywhere.”