Riches Attai is Transforming Nigeria's Agricultural Landscape Through Technology

As the Co-Founder and Chief Executive Officer of Winich Farms, an agritech platform launched in 2020, he is on a mission to revolutionize the agricultural supply chain in Nigeria and beyond.

His efforts are driven by a commitment to improving the livelihoods of smallholder farmers, enhancing food security, and fostering sustainable agricultural practices.

Attai holds a Bachelor’s degree in Economics and Statistics from the University of Benin, Nigeria.

During his university years, he co-founded Attai’s Beans, a business focused on processing and repackaging beans for consumers.

This experience gave him firsthand exposure to the inefficiencies plaguing Nigeria’s agricultural supply chain.

He witnessed how farmers struggled with market access, fair pricing, and financial inclusion.

Inspired to create lasting solutions to these challenges, he set his sights on building a platform that would directly connect farmers with off-takers, reducing reliance on intermediaries.

Winich Farms was born out of Attai’s vision to address critical challenges in Nigeria’s agricultural sector.

The platform connects smallholder farmers directly with retailers, processors, and large-scale buyers, eliminating middlemen who often exploit farmers.

By streamlining the supply chain, Winich Farms ensures that farmers receive fair prices for their produce while reducing food waste and inefficiencies.

Under Attai’s leadership, Winich Farms has built a network of over 4,000 agents across 16 states in Nigeria, enabling farmers to reach a broader market.

The startup has also introduced digital wallets and debit cards for farmers, promoting financial inclusion and empowering them with access to credit and insurance services.

Attai’s innovative approach and leadership have garnered both national and international recognition. Some of his notable achievements include:

In October 2024, Winich Farms raised $3 million in pre-Series A funding. This milestone underscored the platform’s growth potential and impact, with the funds earmarked for expanding order fulfillment centers and enhancing technological infrastructure.