Peter is doing this through Twiga Foods, a B2B e-commerce company he co-founded with his business partner, Grant Brooke. Headquartered in Kenya, Twiga Foods is using technology to transform Africa’s retail sector in the agriculture value chain by organizing an efficient supply chain for fresh and dry goods.

Founded in 2013, Twiga Foods now serves around 7,000 outlets a day through a network of 17,000 farmers and 45,000 vendors and has reduced typical post-harvest losses from 30% to 4% for produce brought to market via its platform.

Before co-founding Twiga Foods, Peter spent more than 20 years with The Coca-Cola Company, where he rose through the ranks to become a general manager at the company.

Peter believes that more significant social and economic change in Africa begins with food. He now aims to make food more affordable by building fair and reliable markets for agricultural producers, food manufacturers and retailers based on transparency and efficiency.