Amanda Etuk: The Nigerian Entrepreneur Turning Heads in Nigeria's Logistics Industry

She holds a Bachelor of Pharmacy degree from the University of Lagos and a Master’s degree in Global Supply Chain and Logistics Management from the University of Sussex.

Amanda’s career spans various sectors, including healthcare and fast-moving consumer goods (FMCG).

She transitioned into logistics after working in health insurance, where she helped pilot a nationwide delivery of chronic medications.

Her significant roles include serving as General Manager at Zippy Logistics, now Loft Africa, where she handled modern trade distribution for popular household brands.

Messenger.ng, co-founded with her brother in 2018, started with last-mile deliveries and has grown to become a major logistics partner for companies like Jumia and DHL Express.

The company has expanded its services to include order fulfilment, warehousing, and cold chain solutions, aiming to capture a significant portion of the $5 billion market in Nigeria.

Amanda’s leadership and innovative strategies have earned her recognition, including being named one of the top 50 finalists in the 2022 Africa’s Business Heroes competition by the Jack Ma Foundation.

She emphasizes persistence and leveraging strengths in her entrepreneurial journey, aiming to transform Messenger.ng into a globally recognized logistics company​.