This collaboration aims to equip women with the tools and resources needed to grow their businesses and create jobs in the region.

Women Choice, a global organization dedicated to women’s professional and personal development, launched a pilot program in 2023.

Mastercard, a leader in financial services, has a long history of supporting women through digital tools, training programs, mentorship opportunities, and networking events.

Building on this shared commitment, the two organizations are launching two new initiatives: ImpactHer and EmpowerHer.

These programs will provide comprehensive support to women entrepreneurs, including training, mentorship, and resources to help them achieve success.

This will ultimately empower them to create job opportunities for other women in their respective fields.

“At Mastercard, we’re dedicated to fostering a more inclusive and equitable world where everyone has the chance to prosper,” said Amnah Ajmal, Executive Vice President, Market Development, EEMEA, at Mastercard.

“Our expanded partnership with Women Choice will significantly impact women in the workforce across the region. We’ll equip women entrepreneurs with the tools, resources, and skills they need to thrive and drive economic growth.”

“We’re thrilled with the positive outcomes of the 2023 program launched with Mastercard,” said Nezha Alaoui, Founder and CEO of Women Choice.

“We’re excited to see the partnership flourish in 2024. Our focus now is on scaling the impact. Empowering women in the workplace and supporting women-led businesses is crucial for driving economic growth and prosperity in the Middle East and Africa.”

This expanded partnership between Mastercard and Women Choice has the potential to significantly impact the lives of women entrepreneurs across Africa and the Middle East.

By providing them with the necessary support, the program can help them build successful businesses and create job opportunities, ultimately contributing to the economic growth of the region.