StartUp Spotlight

MaxAB: The trailblazing Egyptian startup revolutionizing supply chains and empowering retailers.

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MaxAB, short for Maximum Aspiration, is a cutting-edge Egyptian startup founded in 2018.

Based in Cairo, MaxAB was established with a vision to disrupt the traditional supply chain model and optimize the way essential products reach retailers across the country. MaxAB operates as a business-to-business (B2B) e-commerce platform, leveraging technology to transform the wholesale market landscape.


MaxAB’s mission is to provide small and medium-sized retailers convenient access to a vast range of products while empowering them to thrive in a dynamic marketplace. By leveraging technology and data-driven insights, MaxAB aims to revolutionize supply chains, streamline operations, and improve the overall efficiency of the retail ecosystem in Egypt.


MaxAB’s commitment to transforming supply chains and empowering retailers has not gone unnoticed. Their innovative approach and remarkable achievements have garnered recognition and praise both locally and internationally. By revolutionizing the retail landscape in Egypt, MaxAB is making a lasting impact on the economy, empowering entrepreneurs, and improving the lives of countless individuals.

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