The trend is primarily driven by technological advancements and changing consumer preferences.

Fintech startups have been at the forefront of these developments, with Yoco among the companies revolutionizing the sector.

Founded in 2015, Yoco has made strides in changing the payment industry in the country and empowering small businesses.

The fintech startup offers innovative payment solutions designed specifically for small businesses.

Recognizing the challenges entrepreneurs face in accepting electronic payments, Yoco set out to bridge the gap by introducing accessible, user-friendly, and technologically advanced payment options.

Yoco’s core offering is a range of Point of Sale (POS) devices and associated services that enable small businesses to accept card payments seamlessly.

In addition to the POS hardware, Yoco provides a robust mobile application that acts as a digital dashboard for merchants. This app allows business owners to track transactions, manage inventory, access sales insights, and gain valuable customer insights.

The startup’s mission is centered around empowering small businesses in South Africa. Their vision is to create an inclusive and vibrant economy by democratizing access to electronic payment systems.

Yoco aims to foster economic growth, drive financial inclusion, and boost entrepreneurship in the region by levelling the playing field and enabling businesses of all sizes to accept card payments.