The investment round was led by Al Mada Ventures, with participation from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and prominent business angels Philippe Limes and Thane Kuhlman.

Founded in 2018, Userguest offers an automated platform that enables hotels to curate personalized messages and incentives for website visitors, ultimately increasing direct bookings.

The startup’s technology has already been adopted by hotels in over 30 countries, generating more than $100 million in direct revenue since 2019.

The newly acquired funding will fuel Userguest’s expansion plans, including the development of new features and products and the expansion of its sales team.

The company aims to strengthen its market position as a leading provider of direct revenue optimization solutions for the hospitality industry.

“This investment validates our vision of creating an automated tool that helps hotels maximize their revenue,” said Hicham Benyebdri, co-founder of Userguest.

“With this funding, we can accelerate our growth and continue delivering exceptional value to our customers.”

Yassine Soual, from Al Mada Ventures, expressed enthusiasm for the investment, highlighting Userguest’s innovative approach and commitment to customer satisfaction.

“We are confident that this funding will enable Userguest to become a dominant player in the hospitality tech space,” he said.