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Wasoko: The Kenyan startup reshaping e-commerce in Africa

StartUp Spotlight

Wasoko The Kenyan startup reshaping
e-commerce in Africa

Wasoko, founded in 2013, is an innovative e-commerce platform rapidly reshaping Africa’s online shopping landscape.

In this post, we will delve into the journey of Wasoko, exploring who they are, what they do, their mission, and the remarkable achievements they have attained since their inception.

Who is Wasoko?

Wasoko is a Kenyan e-commerce startup established by a team of visionary entrepreneurs passionate about leveraging technology to bring unparalleled convenience and choice to consumers.

The founders identified the immense potential of the online market and set out on a mission to revolutionize the shopping experience in Kenya and across Africa.

With a dynamic and dedicated team, Wasoko has grown into a formidable player in the e-commerce sector, bridging the gap between businesses and consumers across the continent.

What do they do?

At its core, Wasoko operates as an online marketplace that connects buyers and sellers, facilitating a wide range of transactions across various product categories.

The platform hosts an extensive selection of products, including electronics, fashion, beauty products, home appliances, and much more.

Through its platform, Wasoko has successfully created a digital shopping destination where customers can explore various options and make secure purchases with a tap on their phones.

Their Mission:

Wasoko’s mission is centered on empowering African businesses and customers alike.

The startup aims to provide local entrepreneurs with a virtual storefront, enabling them to expand their reach and grow their businesses exponentially.

By encouraging more sellers to join the platform, Wasoko fosters a thriving e-commerce ecosystem that contributes to the growth of the Kenyan economy.

The startup is also committed to enhancing the shopping experience for consumers.

They prioritize convenience, affordability, and reliability, striving to offer a seamless journey from product discovery to delivery.

By leveraging technology and innovative solutions, Wasoko aims to make online shopping accessible to all African consumers, regardless of location.

Remarkable Achievements:

Since its inception, Wasoko has achieved numerous milestones that have solidified its position as a frontrunner in Africa’s e-commerce space.

Wasoko’s success in Kenya has paved the way for regional expansion. The startup has strategically expanded its services to neighboring countries, creating a cross-border e-commerce platform that opens up new opportunities for businesses and consumers in the region.

Innovative Payment Solutions: Recognizing the challenges posed by traditional payment methods, Wasoko has also introduced innovative payment solutions, including mobile money and cash-on-delivery options, to cater to the diverse needs of its users.

Wasoko’s marketplace has enabled numerous local businesses to thrive and flourish in the digital era. Small and medium-sized enterprises (SMEs) have witnessed increased sales and brand visibility, contributing to job creation and economic growth.

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Early-stage VC firm Antler ventures into North Africa with new $60 million Fund

Early-stage VC firm Antler ventures into North Africa with new $60 million Fund

Antler, the globally renowned early-stage venture capital firm, is expanding its horizons to North Africa by launching a transformative $60 million early-stage fund.

The move marks a significant milestone for the region’s startup ecosystem as Antler seeks to empower aspiring entrepreneurs and drive innovation by providing essential financial support and mentorship.

The $60 million Fund is specifically earmarked to invest in early-stage startups with exceptional promise and potential across various sectors, including technology, healthcare, fintech, e-commerce, and artificial intelligence.

North Africa has increasingly gained traction as a fertile ground for startups and innovation, with many entrepreneurs tackling complex challenges and developing disruptive solutions.

With Antler’s entry into the scene, aspiring founders can now access the resources and support needed to turn their visionary ideas into reality.

Antler adopts a unique approach to investing by building companies from the ground up, providing selected founders with an initial capital injection and an immersive program that offers hands-on support, mentorship, and access to a vast global network of experts and investors.

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South African VC firm REdimension Capital raises more than $10 million to support proptech startups in Africa

New Investments

South African VC firm REdimension raises more than $10m to support proptech startups in Africa

South African venture capital firm, REdimension Capital, has secured over $10 million for its inaugural fund, the REdimension Real Estate Technology and Sustainability Fund I.

The fund aims to provide much-needed financial backing and support to innovative startups and entrepreneurs with transformative solutions in the property technology sector.

The fund has been designed to address the challenges faced by the African real estate sector and to nurture cutting-edge technologies that bring about efficiency, transparency, and accessibility to the industry.

As urbanization continues to surge across the continent, there is a growing demand for smarter, more sustainable, and tech-driven solutions in the real estate sector.

Redimension Capital aims to identify and support startups and entrepreneurs who have the potential to disrupt the traditional real estate market with innovative platforms, tools, and services.

The fund will seek out companies focusing on property listing platforms, virtual property tours, property management software, innovative home solutions, and blockchain-based real estate solutions.

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“We are delighted to partner with ISA to support the development of solar energy in Africa,” said Alain Ebobissé, CEO of Africa50. “This partnership will help to accelerate the deployment of solar energy in Africa and improve the lives of millions of Africans,” he added.

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