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African Changemaker

Ismael Belkhayat

Ismael is a Moroccan entrepreneur revolutionizing the e-commerce sector in Africa.

He began his professional career in 2009 at the Paris office of the Boston Consulting Group before he returned to Morocco to launch the first web incubator in the country, Wib.co.

Ismael is the Founder and CEO of Chari – YC S21 – Ecom and Fintech apps for retailers in French-speaking Africa, a “one-stop shop” that puts the power of e-commerce in the hands of retailers.


Chari is helping small retailers in French Speaking Africa procure store inventory and deliver it for free while benefiting from payment facilities.

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The International Finance Corporation (IFC), part of the World Bank Group, has teamed up with Standard Chartered to introduce a $300 million risk-sharing facility aimed at improving access to supply chain finance across Africa.
Sabou Capital, a Nigerian impact investment firm focused on technology-driven small and medium-sized businesses, has received an undisclosed anchor investment from the Mastercard Foundation Africa Growth Fund.
The International Finance Corporation (IFC) is planning to invest up to $120 million in a new renewable energy-focused investment platform, Zafiri Investment Vehicle, which will be headquartered in Mauritius and aimed at expanding energy access across Sub-Saharan Africa.