Africa’s $1 Trillion Agribusiness Opportunity
Africa’s food and agribusiness market is projected to reach $1 trillion by 2030, positioning the sector among the continent’s largest long-term economic opportunities.
July 8, 2026
African Changemaker
Alistair Mokoena is a respected leader in the advertising and marketing industry who is passionate about using technology to solve social and economic challenges.
Mokoena is currently serving as Google’s Country Director for South Africa. In this role, Mokoena is responsible for leading the company’s business operations in South Africa.
He is also focused on driving the country’s digital transformation and economic growth.
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