African Changemaker

Ismael Belkhayat

Ismael is a Moroccan entrepreneur revolutionizing the e-commerce sector in Africa.

He began his professional career in 2009 at the Paris office of the Boston Consulting Group before he returned to Morocco to launch the first web incubator in the country, Wib.co.

Ismael is the Founder and CEO of Chari – YC S21 – Ecom and Fintech apps for retailers in French-speaking Africa, a “one-stop shop” that puts the power of e-commerce in the hands of retailers.


Chari is helping small retailers in French Speaking Africa procure store inventory and deliver it for free while benefiting from payment facilities.

You may also like...

Did you know that over 525 million people used the internet in Africa in 2019? If current growth trends continue, almost 75% of Africans are expected to come online by 2030.
South African climate-tech company Plentify has partnered with Conlog, Africa’s leading smart metering provider, to deploy intelligent energy management systems to over 50 million households across the continent.
COREangels MEA, in collaboration with PTS Investments Holdings and the Arab Academy for Science, Technology and Maritime Transport (AAST), has introduced a $10 million investment fund aimed at supporting early-stage technology startups across the Middle East and Africa (MEA).
Fatimatou Ousmanou Samba is a Franco-Cameroonian entrepreneur working at the intersection of fintech, diaspora engagement, and cultural promotion.