The Empower Africa Business Platform is Now Live !!!

African Changemaker

Ismael Belkhayat

Ismael is a Moroccan entrepreneur revolutionizing the e-commerce sector in Africa.

He began his professional career in 2009 at the Paris office of the Boston Consulting Group before he returned to Morocco to launch the first web incubator in the country, Wib.co.

Ismael is the Founder and CEO of Chari – YC S21 – Ecom and Fintech apps for retailers in French-speaking Africa, a “one-stop shop” that puts the power of e-commerce in the hands of retailers.


Chari is helping small retailers in French Speaking Africa procure store inventory and deliver it for free while benefiting from payment facilities.

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The Common Market for Eastern and Southern Africa (COMESA) has unveiled a new digital payments system that enables businesses to conduct cross-border trade using local currencies rather than relying on the US dollar.
REasy, a trade finance startup based in Cameroon, has raised $1.8 million in pre-seed funding to make it easier for small and mid-sized businesses in Africa to pay international suppliers.
Inspired Evolution, through its Evolution III Fund, has invested $20 million in Cold Solutions East Africa Holdings (CSEAHL), a company that builds and operates temperature-controlled warehouses and logistics facilities across East Africa.