African Changemaker

Ismael Belkhayat

Ismael is a Moroccan entrepreneur revolutionizing the e-commerce sector in Africa.

He began his professional career in 2009 at the Paris office of the Boston Consulting Group before he returned to Morocco to launch the first web incubator in the country, Wib.co.

Ismael is the Founder and CEO of Chari – YC S21 – Ecom and Fintech apps for retailers in French-speaking Africa, a “one-stop shop” that puts the power of e-commerce in the hands of retailers.


Chari is helping small retailers in French Speaking Africa procure store inventory and deliver it for free while benefiting from payment facilities.

You may also like...

Did you know that over 525 million people used the internet in Africa in 2019? If current growth trends continue, almost 75% of Africans are expected to come online by 2030.
Acasia Group, a prominent multi-incubator operator and angel investment syndicate in Egypt, has been acquired by Sultan Ventures, a US-based venture firm.
South African fintech startup Happy Pay has secured R32 million ($1.8 million) in pre-seed funding to fuel its growth and expand its Buy Now, Pay Later (BNPL) offerings.
Algeria-based edtech startup LabLabee has secured $3.4 million in seed funding to accelerate the adoption of 5G, cloud, and AI technologies in the telecom and industrial sectors.

© 2021 Empower Africa. All rights reserved.