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African Changemaker

Ismael Belkhayat

Ismael is a Moroccan entrepreneur revolutionizing the e-commerce sector in Africa.

He began his professional career in 2009 at the Paris office of the Boston Consulting Group before he returned to Morocco to launch the first web incubator in the country, Wib.co.

Ismael is the Founder and CEO of Chari – YC S21 – Ecom and Fintech apps for retailers in French-speaking Africa, a “one-stop shop” that puts the power of e-commerce in the hands of retailers.


Chari is helping small retailers in French Speaking Africa procure store inventory and deliver it for free while benefiting from payment facilities.

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Airtel Africa and SpaceX’s Starlink have launched Africa’s first commercial satellite-to-phone service in the Democratic Republic of the Congo, enabling eligible Airtel customers to send messages from areas without terrestrial mobile coverage.
Small Foundation has made an undisclosed investment in Unmarkets, a Nairobi-based venture builder that creates food and agricultural businesses with established African-owned companies.
Swedfund, Sweden’s development finance institution, is providing a $20 million loan to the Africa Go Green Fund to expand debt financing for businesses and projects that reduce greenhouse gas emissions across Africa.