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Niama El Bassunie

Niama is a Moroccan startup founder, investor and advisor in technology companies in Africa and beyond.

She is the Founder of WaystoCap, a premier B2B marketplace in Africa on a mission to solve the inefficient continental supply chain by bringing: payments, logistics, and distribution into one online platform.

Now acquired, WaystoCap is one of the first North African companies to be accepted into Y Combinator in 2016.
Niama is also the Managing Partner at The Baobab Network, an accelerator investing in early-stage technology companies across Africa. At the Baobab Network, she is backing founders leveraging technology to solve some of the continent’s most significant challenges today.

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African-headquartered investors participated in 69% of African private market transactions with identified investors in the third quarter of 2026, up from 61% in the preceding quarter and 63% a year earlier, according to Stears.
British International Investment (BII), the UK’s development finance institution, has launched its 2026–31 strategy in Kenya, outlining plans to invest about $6.7 billion of its own capital across Africa and attract up to $5.3 billion from private investors.
Enza Capital, a Nairobi-based venture capital firm, has launched a dedicated fund to invest in artificial intelligence startups and businesses using AI across Africa.