The investment was led by Azur Innovation Fund, joined by three additional strategic local investors.

With this new capital, ORA’s total local funding has reached $11.9 million since the start of 2023—setting a record in Morocco’s startup ecosystem.

The achievement highlights the growing capacity of Morocco’s tech scene to support homegrown ventures, especially in fintech and retail technology.

ORA is recognized for its “E-Morocco for Everyone” initiative, which aims to expand access to e-commerce and digital payments for all citizens.

The company is positioning itself within the country’s expanding food delivery and mobile wallet industries.

Its food delivery service, Kooul, has gained over 15,000 active users in under a year, attracting customers with budget-friendly pricing and a revenue model designed to benefit both restaurants and delivery riders.

Meanwhile, ORA’s digital wallet service, ORA Cash, has quickly gained traction. In just five months, it has attracted over 50,000 users.

The app allows people to open a payment account in 15 seconds and send money instantly and without fees. It is now being used by delivery riders to digitize Morocco’s traditionally cash-heavy delivery payments.

Commenting on the development, ORA founder Omar Alami said the successful fundraising round is a clear sign that local funding opportunities for startups are becoming more available, even at later stages.

“This achievement reflects the growing confidence of local investors in the startup ecosystem. We are proud to be part of this movement,” he said.

Alami added that the funds will be used to scale the company’s last-mile delivery services and strengthen its digital payment infrastructure.

He also noted that interest in Moroccan startups has been rising, especially since the country’s sovereign wealth fund, Fonds Mohammed VI pour l’investissement, began supporting the local tech industry. Alami described this shift as a major boost for founders in Morocco and a signal of broader potential for growth both domestically and internationally.