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Smile ID Expands Mastercard Partnership to Drive Secure Digital Identity Across Africa

Nigerian identity verification firm Smile ID has deepened its alliance with Mastercard in a move poised to hasten the deployment of secure digital identity systems across Africa.

Smile ID, a prominent provider of digital know-your-customer (KYC) services across the continent, was established to contend with the complex conditions that hamper user onboarding in many African markets.

Under this sharpened partnership, Mastercard and Smile ID will jointly offer identity solutions that let banks, fintechs, mobile money services and other enterprises verify new customers more rapidly, curb identity fraud, and bring more people into formal financial systems.

The collaboration merges Mastercard’s global identity-verification infrastructure and strategic insight with Smile ID’s strength in fraud detection and local datasets — a pairing designed to support real-time customer screening and validation.

As part of the renewed agreement, Mastercard has also taken a minority equity stake in Smile ID, signaling its long-term belief in the future of inclusive digital identity across Africa.

“This renewed partnership marks a significant stride toward establishing digital trust and inclusion in Africa,” said Selin Bahadirli, Executive Vice President for Services at Mastercard EEMEA.

She emphasized that fragmented identity systems have long impeded business growth and shut many out of the digital economy, and that Smile ID’s platform helps address those gaps.

According to the two firms, their joint solution will be made available to Mastercard’s existing customers — such as commercial banks, telecom operators, mobile money providers, and fintechs — embedding Smile ID’s verification tools into Mastercard’s systems.

This integration aims to provide instant onboarding across multiple African markets, enhanced defenses against synthetic identity fraud, and strengthened compliance with local and international Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations.

Smile ID’s CEO, Mark Straub, warned that synthetic identity fraud is exacting a heavy toll on financial institutions in Africa.

He urged that the combined capabilities of Smile ID and Mastercard could give lenders the confidence to onboard the next 300 million users on the continent in “seconds, securely.”

The move is timely is considered timely given that Africa’s digital economy is expected to reach about US$1.5 trillion by 2030, and a secure digital identity infrastructure is increasingly seen as foundational to enabling financial inclusion, cross-border commerce, and fraud resilience.

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