
Madica Invests in Four African Startups to Drive Innovation and Growth
Madica, a pre-seed investment programme dedicated to supporting early-stage startups in Africa, has announced a new $800,000 investment spread in four promising startups.
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Proparco, the private sector arm of the French Development Agency, has invested $17.25 million in the Alterra Africa Accelerator Fund (AAA Fund).
The AAA Fund, managed by Alterra Capital Partners, focuses on established, profit-making companies that are ready to scale.
Its investment strategy centers on sectors that meet everyday consumer demand and critical business needs, particularly across East and Southern Africa.
The latest commitment from Proparco comes at a time when development finance institutions are increasing their exposure to African private equity funds as a way to address the continent’s persistent financing gap for growth-stage companies.
Across Africa, many businesses struggle to access long-term capital needed to expand, despite strong fundamentals and market demand.
Alterra’s fund is part of a broader effort to bridge that gap by backing companies that have moved beyond the startup phase but still require structured capital to grow.
Its portfolio already includes a mix of consumer and service-oriented businesses such as South Africa’s Chill Beverages and ARP Africa Travel Group, which operates across East Africa. Other investments include Java House and Cobra Group.
Tibor Asboth, Head of Private Equity for Africa and the Mediterranean at Proparco, said the institution was drawn to the fund’s strategy and execution capability.
“Proparco is very pleased to support Alterra at this important moment for the fund,” he said.
“We were attracted by the quality of the team, the clarity of its strategy, and its strong on-the-ground understanding of African markets. Alterra has built a compelling platform to back ambitious businesses that are creating jobs, expanding access to essential goods and services, and contributing to more resilient growth across the continent,” he added.
Alterra Capital Partners was formed by experienced private equity professionals with a track record of investing across multiple sectors in Africa, including consumer goods, logistics, and financial services.
The AAA Fund targets companies with strong growth potential and supports them through operational improvements, expansion into new markets, and governance strengthening.
Genevieve Sangudi, Partner at Alterra Capital Partners, described Proparco’s entry as a validation of the firm’s approach.
“We are delighted to welcome Proparco to the AAA Fund at final close,” she said.
“Their commitment is a strong endorsement of what we have built at Alterra: an Africa-rooted firm, a high-quality portfolio, and a disciplined investment strategy. We are proud to have them alongside us as we continue backing companies that are creating jobs, strengthening key industries, and driving growth across the continent.”
The investment also reflects a wider trend of development finance institutions using private equity vehicles to stimulate economic growth, support job creation, and strengthen local industries.

Madica, a pre-seed investment programme dedicated to supporting early-stage startups in Africa, has announced a new $800,000 investment spread in four promising startups.

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