The oversubscribed round was co-led by Launch Africa and Antler MENAP, with participation from Yango Ventures, Five35 Ventures, Bluestream Capital, Hi2 Global, Kalahari Venture Labs, and other regional investors.

The funding comes roughly 18 months after Fincart secured an undisclosed pre-seed round and marks a significant milestone in the company’s evolution from a logistics management platform into a comprehensive operating system designed for online merchants.

The startup plans to use the new capital to expand its commercial and engineering teams, accelerate product development, strengthen strategic partnerships, and prepare for expansion into new markets beginning in 2027.

Founded in 2023 by Mostafa Masry and Nihal Ali, Fincart initially focused on helping online retailers manage last-mile deliveries and automate cash-on-delivery reconciliation.

Since then, it has expanded its platform to combine shipping management, embedded financing, customer engagement tools, and AI-powered business automation into a single solution for merchants.

The platform integrates with more than 40 shipping providers across Africa, allowing businesses to manage deliveries through one interface while also accessing short-term working capital based on sales performance.

Fincart says more than 450 merchants and enterprise customers now use the platform, which has processed nearly $20 million in merchandise value through automated shipping and cash reconciliation workflows.

“We are grateful for the confidence our investors have placed in our vision, product, and long-term goals, and their support will enable us to accelerate our mission of transforming e-commerce operations across the region,” said Mostafa Masry, Co-founder and CEO of Fincart.

Masry said the company’s strategy extends beyond software by helping strengthen the wider e-commerce ecosystem.

“With our strategy focused on strengthening the e-commerce ecosystem, this investment will enable us to deepen our partnerships, enhance our AI-powered platform, expand our infrastructure, and accelerate our growth across Africa and the Middle East,” he said.

According to the founders, Fincart’s product strategy emerged from the operational challenges faced by online merchants, many of whom rely on multiple disconnected systems to manage logistics, customer service, marketing, and payments.

The company believes consolidating those functions into a single AI-powered platform can improve efficiency while giving merchants better visibility into their operations.

“Everything we build starts with sitting down with merchants and understanding where they’re losing time, money, or customers,” said Nihal Ali, Co-founder and COO.

“We built Fincart to replace all of that with a single control panel where merchants can sell more, deliver faster, and manage their customers without the friction of stitching tools together.”

Fincart is operating in one of Africa’s fastest-growing digital commerce markets. Egypt’s e-commerce sector is projected to reach approximately $20.15 billion by 2031, creating growing demand for software and financial infrastructure that helps merchants manage increasingly complex operations.

The country’s market also remains heavily dependent on cash-on-delivery payments, making automated reconciliation and logistics management particularly valuable for small and medium-sized businesses.

The company generates revenue through shipping services and subscription-based software plans priced between $31.20 and $141.96 per month, depending on the features merchants require.

For Launch Africa, the investment reflects growing confidence in commerce infrastructure businesses that support thousands of merchants rather than individual online retailers.

“Egypt’s e-commerce market is one of Africa’s most compelling infrastructure opportunities: high volume, cash-on-delivery dominant, and deeply underserved at the SME level,” said Lina Kacyem, Investment Manager at Launch Africa.