The deal gives the New York Stock Exchange-listed company additional capital as it works toward profitability in its eight core markets.

Jumia priced the fundraising on August 11, 2026, with participating investors agreeing to acquire 9.1 million American Depositary Shares at $5.52 each.

Axian, one of Jumia’s largest shareholders, is investing alongside IFC, existing shareholders and new investors. The transactions are expected to close during the second half of August, subject to standard conditions.

The company plans to use the proceeds to improve operating efficiency and expand its marketplace and delivery network.

These systems connect online sellers with consumers and provide the warehousing, payment and last-mile services needed to complete transactions.

Jumia currently operates in Egypt, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, Senegal and Uganda.

Its marketplace connects more than 60,000 sellers with customers, while its logistics network manages deliveries through warehouses, seller drop-off locations, customer pickup stations and local delivery partners. Payment gateways also support transactions in selected markets.

IFC expects its investment to help about 60,000 local active sellers reach larger markets.

The institution said Jumia’s operations support around 1,800 direct jobs and provide income opportunities for more than 100,000 independent sales agents.

This makes the deal relevant beyond Jumia’s balance sheet, particularly for small businesses that lack the resources to build their own digital sales and distribution systems.

“With partners like the IFC, we can accelerate the digital commerce infrastructure Africa needs,” Jumia CEO Francis Dufay said.

Farid Fezoua, IFC’s director for equity, funds and venture capital, said Jumia shows that pan-African e-commerce platforms can “expand economic opportunity at scale.” He added that the investment would support employment, more digital supply chains and further private investment.

The capital injection comes as Jumia records higher sales volumes while continuing to reduce its losses.

Revenue reached $52 million in the second quarter of 2026, up 14% from the same period a year earlier. Gross merchandise value, which measures the value of goods sold through the platform, rose 20% to $216.3 million.

Gross profit increased 28% to $30.7 million, while Jumia’s adjusted EBITDA loss narrowed by 36% to $8.7 million.

The expected $50 million in gross proceeds is therefore slightly larger than its entire liquidity position at the end of the quarter, giving the business more room to fund expansion while managing its cash use.

Management is targeting adjusted EBITDA breakeven and positive cash flow in the fourth quarter of 2026.

It expects to achieve full-year adjusted EBITDA profitability and positive cash flow in 2027. The new equity reduces pressure on existing cash reserves as the company invests in customer growth, product supply and logistics.

Physical goods orders increased 26% to 6.3 million during the second quarter, while quarterly active customers rose 21% to 2.6 million. Jumia is also expanding beyond Africa’s largest cities.

After adjusting for its exit from Algeria, orders from secondary cities and other upcountry locations accounted for 61% of total orders during the quarter.

This geographic reach is important in markets where weak logistics systems often raise costs and limit digital trade.

umia’s growing use of pickup stations allows it to combine deliveries, reduce expensive door-to-door distribution and serve areas outside major commercial centers. The company reported that pickup stations handled 75% of shipped packages during the second quarter.

Jumia says its eight markets have a combined population of about 600 million and account for approximately half of Africa’s gross domestic product and 60% of the continent’s internet users.

Its logistics operation works with about 230 local third-party service providers, giving smaller merchants access to infrastructure that would be costly to develop independently.

The longer-term market opportunity remains large, but access is still uneven. Only 36% of Africa’s population used the internet in 2025, compared with 74% globally, according to the International Telecommunication Union.

Limited connectivity remains a constraint for e-commerce, but it also points to considerable room for future customer growth as more people gain affordable internet access.