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Egyptian ad-tech startup dKilo has raised $3.2 million in seed funding to develop new methods for brands to reach consumers and expand into the Saudi Arabian market.
Founded in 2020 by Mohamed Mousa and Sherif Abdelaty, dKilo’s platform aims to connect brands with audiences outside the traditional digital advertising space.
This provides e-commerce businesses with fresh opportunities to boost brand awareness and conversions.
Upturn Ventures, a recently launched venture builder specializing in e-commerce, provided the funding in a combination of equity and debt financing.
dKilo will leverage this new capital to revolutionize the out-of-home advertising industry by introducing innovative approaches.
The collaboration between dKilo and Upturn Ventures aims to reshape how brands connect with audiences beyond the digital realm, ultimately benefiting e-commerce businesses in terms of brand awareness and conversions.
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