The round was led by prominent investors DisrupTech Ventures and SS Capital, alongside participation from other undisclosed investors.

Bokra aims to revolutionize wealth management in the Middle East and North Africa (MENA) region by offering a unique platform for goal-based investing and saving through asset-backed securities.

Founded in 2023 by Ayman El-Sawy, Bokra empowers both retail and small and medium-sized enterprise (SME) investors to save and invest across various asset classes.

Traditionally, wealth management in the MENA region has been plagued by a lack of personalized financial planning, fragmented investment applications, and opaque fee structures.

Bokra tackles these challenges by offering a comprehensive solution through its upcoming Bokra app.

The app will provide users with personalized financial and investment plans tailored to their goals.

It will also allow for fractional ownership of a diverse range of investment products, enabling users to manage and grow their wealth more effectively.

“Bokra is poised to become the go-to platform for individuals and SMEs seeking to diversify their investment portfolios in a simple, trackable, and informed way,” El-Sawy remarked, highlighting the company’s commitment to promoting financial inclusion and investment awareness across MENA.

Mohamed Okasha, founder and managing partner at DisrupTech Ventures, expressed his enthusiasm, stating:

“Bokra’s launch is perfectly timed, as demand for alternative investment solutions is surging due to their attractive returns.”

Okasha further emphasized the significance of Bokra’s mission in a region with a high unbanked population.

“With a significant portion of the population lacking access to traditional banking services, we strongly support Bokra’s mission to disrupt the industry by offering the first goal-based, asset-backed securities products,” he said.

Bokra’s pre-seed funding will be used to launch the Bokra app, expand its investment product offerings, and geographically scale operations across the MENA region.