New Investments

South African AI Customer Service Startup Cue Secures $2 Million in Seed Funding

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South African AI-powered customer service platform Cue has raised $2 million in seed funding from angel investors.

This new investment follows a $500,000 pre-seed funding round secured in October 2023. The fresh capital will be used to enhance and deepen AI integration on the company’s platform, alongside supporting growth and expansion plans.

Cue has also announced leadership changes, appointing Rhett Trickettl as Chief Product Officer, Ryan Egnos as Chief Revenue Officer, and Richard Nischk as Chief Executive Officer.

Founded in 2018, Cue offers businesses AI-powered customer service solutions on platforms like WhatsApp and social media.

They provide chatbots, live chat functionalities, and have already served over 300 clients, including expanding their reach to the United Kingdom.

Cue aims to deliver fast, personalized, and seamless customer service experiences while reducing communication wait times.

They have already demonstrated success, driving a 160% sales conversion for Mancosa, a 13% increase in response rate for AutoZone, and a 7% increase for Richfield.

Additionally, Cue helped King Price Insurance achieve a 77% return on investment by automating insurance quotes and reduced customer service costs by 73% for Affinity Health.

The new funding will enable Cue to further integrate AI into its platform, allowing businesses to automate routine customer inquiries and leverage data insights to optimize customer engagement and improve support.

The African AI market is projected to reach $6.9 billion in 2024 and is expected to grow significantly, reaching $18.3 billion by 2030.

This growing trend is evident in recent developments, such as the launch of, an AI-powered platform for cross-border trade in Africa by Ghanaian digital freight forwarder Jetstream Africa.

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