The investment was spearheaded by 4DX Ventures, with contributions from Plus VC and a number of international angel investors.

Palm aims to support individuals in reaching their personal financial objectives through a customized saving platform.

Users can set goals ranging from education and healthcare needs to larger expenses like wedding planning, household items, or travel.

The platform offers incentives for maintaining consistent saving habits, blending financial planning with behavioral motivation.

By integrating traditional investment options with modern saving strategies, Palm helps users manage their finances with more structure.

It allocates funds across a mix of asset classes—including fixed income, equities, and precious metals—to help users maximize their returns.

Palm was established by Mazen El Kerdany and Ahmed Ashour. El Kerdany, who serves as the company’s CEO, explained that their mission is to empower Egyptians to save smarter.

He noted that while Egyptians collectively hold massive wealth across bank deposits, gold, and real estate, there is a need for better tools that align with users’ personal goals and offer diversified, high-yield saving options.

He emphasized that Palm addresses the limitations of traditional saving methods by embedding investment mechanisms directly into everyday financial behavior, encouraging people to save more intentionally and effectively.

Peter Orth, co-founder of 4DX Ventures, expressed strong support for Palm’s approach.

He said the startup has the capacity to improve financial well-being across Africa by making saving more accessible and beneficial.

Hasan Haider, founder and managing partner at Plus VC, echoed this optimism.

He described Palm as a company that is changing how people handle major financial commitments.

According to Haider, Palm offers a strategic advantage in personal finance by combining expert planning with exclusive benefits, positioning itself as a reliable financial partner for the future.