Founded by Heba Elgabaly, Efreshli offers convenient online furnishing and decorating services.

The platform features thousands of products from over 150 of Egypt’s leading brands, providing customers with a streamlined shopping experience.

The seed round was led by Algebra Ventures, with participation from 500 Startups, Dar Ventures, and angel investors.

The new capital will support Efreshli’s technological advancements and broaden its product range.

In addition to the funding, Efreshli has announced the appointment of Dina Elhaddad as co-founder and Chief Product Officer (CPO).

Elhaddad brings 15 years of experience in consumer technology, including eight years at Google, where she played pivotal roles in developing tools like Google Assistant and Google Shopping.

Expressing excitement about these developments, Elgabaly said:

“With new funding and Dina joining as co-founder and CPO, we can accelerate our tech-driven growth and bring Efreshli closer to its mission of making interior design accessible for everyone.”

Elhaddad shared her enthusiasm for her new role, stating:

“Efreshli’s vision goes beyond furniture; it’s about creating a holistic ecosystem. With initiatives like Efreshli Pro, we aim to connect customers and designers, making the furnishing process seamless.”

The investment reflects confidence in Efreshli’s ability to transform the industry. Laila Hassan, General Partner at Algebra Ventures, highlighted the startup’s potential, stating:

“Efreshli’s designer-first approach reimagines the customer journey. Egypt, as the region’s largest furniture exporter, stands at the heart of a vibrant industry, and Efreshli is well-positioned to lead this disruption across MENA.”

Hassan also acknowledged the leadership of Elgabaly and Elhaddad, emphasizing their combined expertise in furniture design and technology.

With this milestone, Efreshli is poised to scale its operations and continue revolutionizing the home furnishing experience in Egypt and beyond.