The latest capital injection was led by Mubadala Investment Company and included participation from a Saudi billionaire family office, Japan’s SBI Investment, Olayan Financing Company, and other institutional backers.

This funding package arrives as the company prepares to widen its footprint beyond Egypt and strengthen its infrastructure and logistics capabilities. 

Since its launch in 2017 by founders Mostafa Amin, Muhammad Habib, and Abdallah Nofal, Breadfast has transformed from a simple bread-delivery service into a vertically integrated online commerce platform.

Today, it offers a broad range of products and services, including groceries, pharmaceuticals, digital payments, private-label goods, and branded coffee outlets, while controlling much of its supply chain to help manage costs and service quality.  

A significant portion of the company’s grocery sales—about 40%—comes from private-label products, a strategy that supports better margin control and customer loyalty.

Breadfast has set a goal of capturing up to 3% of Egypt’s estimated $100 billion grocery market over the next three years.  

The fresh funding precedes a full Series C round anticipated in early 2026, with leadership already in early talks with growth-stage investors.

Management says a portion of the funds will be used to explore entry into new African markets, particularly in North and West Africa, where demographic trends and rising digital adoption create opportunities for rapid-commerce models.  

Breadfast’s valuation was placed near $400 million in mid-2025, and investors expect the current round will lift that figure further as the company progresses toward its long-term ambition of a global initial public offering (IPO) and aims to become one of Africa’s leading digital commerce platforms.