The investment will boost its development of Arabic-centric AI tools, scale its enterprise solutions, and strengthen its footprint across the MENA region.

The round was spearheaded by global investor Prosus, with additional capital from 500 Global, Wa’ed Ventures, Hala Ventures, Idrisi Ventures, and the HearstLab division of Hearst Corporation.

Launched in 2021 by CEO Nour Taher and CTO Omar Mansour, Intella focuses on crafting Arabic-first AI solutions—particularly for enterprise-grade speech transcription, analytics, and conversational interfaces tailored to more than 25 dialects.

Its proprietary speech-to-text models report a benchmark accuracy of approximately 95.73 percent, a performance level essential for delivering localized, human-like customer interactions.

Mansour emphasized that Intella’s technology sets a new industry standard in Arabic accuracy, and that the focus is now on advancing Arabic-native conversational agents capable of multi-turn, context-aware dialogue.

This aligns closely with their launch of Ziila, Intella’s Arabic-born digital human, first deployed in a live voice ordering system with Jumia—Africa’s leading e-commerce platform—demonstrating its ability to operate realistically across dialectal variations.

The funding boost will extend Intella’s capabilities in research and development, expand its product lineup (including the analytics suite intellaCX), and support regional hiring to scale operations in Egypt and Saudi Arabia.

The company also reported that its revenue more than doubled in 2024 and anticipates sevenfold growth in 2025.

Robin Voogd, Prosus Ventures’ Head of Middle East Investments, highlighted the region’s pressing need for accurate Arabic AI—driven by complex dialectal variations and limited dialect-specific training data—and identified Intella as a vital enabler for voice and conversational systems across the region.