Founded in 2021 by Sneha Mehta and Jade Oyateru, Uncover leverages user data collected through its app to create customized skincare solutions.

This data, gathered via quizzes and other interactive features, is used in collaboration with South Korean labs to develop targeted products.

Uncover distributes these personalized regimens directly through its e-commerce platform and also partners with major pharmacy chains like Goodlife and Medplus in Kenya and Nigeria.

“We’re proud to be among the first to prioritize testing on African women. We’re thrilled to be starting in Africa, but the potential for our solution is clearly global,” Uncover CEO Sneha Mehta.

This latest funding round marks Uncover’s third successful capital raise, having previously secured $100,000 in a 2021 pre-seed round led by Antler VC, followed by a $1 million seed round in 2022.

This most recent round, led by EQ2 Ventures and IgniteXL Ventures, also included participation from Chui Ventures, Samata Capital, and Altree Capital.

“Uncover’s data-driven approach to understanding customer needs is truly impressive,” commented Claire Chang of IgniteXL Ventures. “We’re excited to be part of their journey.”

Uncover is capitalizing on the booming African beauty and personal care market, projected to reach $83.19 billion in the next few years.

With this fresh injection of capital, Uncover is poised to become a leader in personalized skincare, offering African-centered solutions to a global audience.