Mariama Ndiaye: Transforming Financial Education for Africa’s Next Generation

Her mission is to demystify financial concepts and guide individuals toward financial autonomy.

Born in Dakar, Mariama earned a diploma in management in 2013, followed by a master’s degree in finance.

She holds certifications as a Certified Financial Education Instructor (CFEI®) and a Certified Financial Planner (CFP®).

At 21, she began her career as an accountant, managing corporate financial statements.

Despite her professional role, she faced challenges in personal finance management, a struggle she noticed was common among her peers.

Recognizing a significant gap in financial literacy—stemming from the absence of financial education in schools and homes—Mariama established The UpTribe in 2019.

The organization aims to break the taboo surrounding money discussions and normalize financial education within the community.

Since its inception, The UpTribe has assisted over 5,000 young Senegalese in saving, managing, and investing their money wisely to achieve financial independence.

The UpTribe offers a range of programs tailored to various audiences, including Achieve: A financial wellness program designed for companies to enhance employees’ quality of life and productivity.

Others include PEFE: A program dedicated to entrepreneurs, strengthening their financial management skills to ensure business sustainability and Yokkuté Kom: An initiative providing financial education in local languages, aiming to overcome financial barriers in rural areas.

Additionally, The UpTribe is developing an innovative platform called FinEducation, to train 100,000 young people by 2026.

This platform is specifically designed for use in educational institutions.

Through The UpTribe, Mariama Ndiaye continues to revolutionize financial education in West Africa, empowering individuals and businesses to achieve financial stability and independence.