This five-year initiative aims to revolutionize financial management for content creators by providing them with cutting-edge digital tools.

“We want to empower these digital pioneers with the financial security and tools they need to flourish in the ever-changing payments landscape,” said Shehryar Ali, a senior Mastercard official for East Africa and the Indian Ocean Islands.

“This investment aligns with our mission to promote financial inclusion and drive innovation in Africa’s rapidly evolving digital economy.”

Mastercard’s investment supports the gig economy by providing innovative digital payment solutions like watch cards and ring cards.

These secure and convenient options will allow creators to receive payments directly from brands, fans, and sponsors, eliminating the need for traditional channels.

Wowzi will leverage its network to boost creators’ visibility and earning potential, while MDP will ensure secure and seamless transactions through its technical expertise.

Africa’s internet economy holds immense promise, with a potential value of $180 billion by 2025 according to a 2020 IFC report (e-Conomy Africa 2020).

This highlights the importance of Mastercard’s investment in digital solutions for African content creators.

This collaboration marks a significant step towards the future of digital finance in Africa, combining creativity and technology to empower the continent’s content creation industry.