This agreement follows a key meeting between Senegal’s Prime Minister Ousmane Sonko and a Mercedes Trucks delegation led by CEO Franziska Cusumano.

Per statements made on Senegal’s RTS broadcaster, Jan Weber, Commercial Director at Mercedes‑Benz Special Trucks, indicated the first assembly line should be functioning by the end of 2025.

The start of production is expected in 2026, with vehicles delivered to customers shortly thereafter.

Weber noted the project will initially create several hundred jobs, with the potential to expand into the thousands over time.

The Senegalese government is contributing industrial land, tax and customs incentives, and support for training local workers—aligning the project with national plans to build industrial capacity and support skilled employment.

GTS will oversee the assembly plant’s construction and operations, including hiring, workforce training, vehicle assembly from CKD parts, customization (such as fitting cranes or container frames), and sales.

Daimler Truck will lead on supplying the CKD kits, ensuring consistent quality, and delivering technical support and long‑term after‑sales services.

This venture is seen as a natural extension of Senegal’s industrial and defense development strategy. Officials say it boosts national autonomy in vehicle production and supports a broader push toward local manufacturing sovereignty.

For Mercedes‑Benz, this move strengthens its presence in Africa’s expanding automotive markets. Already active in North Africa (Egypt, Algeria) and leading production in South Africa, the company is now positioning itself closer to emerging West African markets.

Senegal’s choice of Dakar makes practical sense: the city’s busy port and logistics infrastructure make it an ideal location for regional vehicle distribution.

This initiative is expected to benefit not just Senegal but also neighboring countries in the ECOWAS region, spurring related industries and workforce skills development.