The investment will support Logidoo’s efforts to build and expand logistics corridors that connect producers, traders, manufacturers, and consumers across multiple African markets.

Founded by Senegalese entrepreneur Tamsir Ousmane Traore, Logidoo enables businesses to plan, manage, and track shipments across key regional trade routes through a single digital platform.

The company currently operates across several markets, including Senegal, Côte d’Ivoire, Morocco, Mali, Mauritania, Guinea, The Gambia, and Tunisia.

Logidoo has developed a suite of products covering different stages of the logistics value chain.

These include a freight marketplace for cross-border shipments, fulfilment services integrated with merchant enterprise resource planning systems, a last-mile delivery network in Senegal, a trucking and heavy freight aggregation platform in Côte d’Ivoire, and a marketplace that connects African producers with buyers across the continent and within diaspora communities.

The investment comes at a time when improving regional trade has become a major priority across Africa.

Despite growing momentum behind the African Continental Free Trade Area (AfCFTA), intra-African trade remains significantly below levels seen in other regions, partly due to high transport costs, border delays, fragmented logistics networks, and limited supply chain infrastructure.

According to Mercy Corps Ventures, logistics challenges continue to increase the cost of moving goods across West Africa, often making locally produced products more expensive than imported alternatives.

West Africa’s logistics market was valued at approximately $45.7 billion in 2024 and is projected to grow to $71.5 billion by 2033, creating significant opportunities for technology-enabled logistics providers capable of improving efficiency and reducing costs.

Explaining the rationale behind the investment, Rofem Egbe, Investment Associate at Mercy Corps Ventures, said reliable logistics networks are essential for connecting communities to markets and maintaining economic activity, particularly in regions vulnerable to climate-related disruptions.

“Logistics corridors are the base layer connecting communities’ production to markets and maintaining that livelihood link even after climate shock. Logidoo is building that infrastructure corridor by corridor and doing it with the rare combination of deep local knowledge and technological precision,” said Egbe.

Logidoo’s model focuses on building trade routes individually and improving efficiency by maximizing truck utilization on both outbound and return journeys.

The company has previously expanded beyond West Africa through new logistics corridors linking Europe, North Africa, and West African markets, reflecting growing demand for integrated trade infrastructure between African economies and international trading partners.

For founder and CEO Tamsir Ousmane Traore, the company’s mission extends beyond transportation.

“At Logidoo, we believe that logistics is more than moving goods from one point to another; it is about connecting farmers to markets, businesses to opportunities, and communities to economic growth. Our mission is to build the trade corridors that will unlock Africa’s full potential by making cross-border commerce simpler, more accessible, and more efficient for everyone,” he said.