This strategic partnership aims to empower African businesses to swiftly build robust digital identities and connect seamlessly with their target markets.

Tappi provides an innovative end-to-end Software as a Service (SaaS) platform equipped with enterprise-grade tools that streamline website creation, customer engagement, and online advertising for SMEs.

The platform’s user-friendly interface allows businesses to craft their online presence in under two minutes, while also offering integrated access to major advertising channels like Google Ads, Facebook Ads, and Instagram Ads.

This combination revolutionizes digital marketing strategies for African businesses, opening doors to previously out-of-reach growth opportunities.

“Tappi serves as a catalyst for SMEs entering the digital space,” expressed Kenfield Griffith, co-founder of Tappi.

“With this investment, we’re amplifying this transformation across Africa’s diverse markets. We’re thrilled to leverage this partnership to deepen our connections with SMEs on the continent.”

Tappi’s platform goes beyond website creation, as it features an intuitive AI-powered chat tool that simplifies webpage setup and ensures businesses are instantly visible online.

Additionally, the solution extends to enhancing customer communication through WhatsApp integration, reducing operational costs, and enabling direct transactions and feedback collection.

Drawing on their expertise from developing customer experience tools for major banks and operators at Ajua, Tappi’s founders, Kenfield Griffith and Louis Majanja, are now applying their knowledge to create bespoke digital solutions specifically tailored to the needs of SMEs.