Samantha Pokroy: Investing in Africa’s Entrepreneurs for Long-Term Impact

She is the Founder and Chief Executive Officer of Sanari Capital, a private equity firm based in Johannesburg.

Under her leadership, Sanari focuses on investing in high-growth, founder-led businesses across South Africa and other parts of Sub-Saharan Africa.

The firm targets mid-market companies, especially those in sectors driven by technology and knowledge-based services.

Samantha started her career in investment banking and private equity in South Africa before expanding her experience globally.

She later earned an MBA from the University of Chicago Booth School of Business, an experience that deepened her understanding of how finance can serve as a tool for driving development.

After returning to South Africa, she founded Sanari Capital with a vision to back entrepreneurs and companies that are not only profitable but also committed to contributing to Africa’s growth.

What sets Samantha apart is her focus on purpose-driven investment. She believes that Africa’s long-term development depends on supporting the kinds of businesses that create jobs, build skills, and solve local problems.

Through Sanari, she actively champions inclusive growth by investing in companies that can scale while staying true to their roots in local communities.

Her approach goes beyond capital; she works closely with business founders to strengthen leadership, improve governance, and build sustainable strategies.

Samantha is also known for her efforts to drive diversity in the investment space.

Sanari Capital is a female-led and black-empowered firm, and she has spoken publicly about the importance of changing the face of private equity in Africa.

Her work has earned her recognition as a leader in both finance and development. She has been featured in industry forums, media publications, and conferences that focus on impact investing and gender equity.

Through her work, Samantha continues to play an important role in shaping the private equity landscape in Africa.

Her mission is clear: to build a future where African companies are empowered to grow, innovate, and contribute meaningfully to the continent’s economic progress.