Launched in 2018, Khula has developed a digital ecosystem that supports multiple aspects of the agricultural value chain.

The startup’s platform comprises three key services: a fresh produce marketplace, an input marketplace, and a funder dashboard that streamlines transactions between buyers and sellers.

Khula initially piloted its platform with around 400 farmers before scaling to over 7,000 active users.

Currently, the platform provides access to more than 5,000 products, enabling farmers to efficiently source inputs and connect with buyers.

With this latest investment, Khula aims to accelerate its expansion, with plans to extend the Series A round later this year.

Among the investors supporting this growth are South Africa’s Absa Bank, PepsiCo’s Kgodiso Fund, AECI, and E Squared.

Faisal Mkhize, chief executive for relationship banking at Absa Group, emphasized the bank’s commitment to supporting the digital transformation of the agricultural sector.

“As the leading financier of agriculture in South Africa, this investment aligns with our goal of enhancing efficiency and productivity through digitization, ultimately making the sector more competitive,” he stated.

Khula’s latest funding milestone positions it as a key player in agri-tech innovation, helping farmers access markets, secure funding, and improve their productivity in a rapidly evolving industry.