This investment will be used to enhance content creation, scale marketing efforts, and develop new high-quality podcast series.

Potcast Productions boasts a diverse library of 15 shows catering to a wide range of listeners.

The company has seen impressive growth, reaching over seven million listens and exceeding 600,000 viewing hours in the past six months alone.

The funding round comes from returning investor Innovative Media Productions (IMP), the media powerhouse behind Egypt’s popular Shark Tank program, and renowned investor Ahmed Tarek Khalil.

“This follow-up investment is a true testament to our team’s dedication,” said Islam Adel, Potcast Productions’ founder.

“The support validates our mission to revolutionize podcasting in the region. With this boost, we can continue to innovate and expand our reach, offering listeners exceptional audio experiences both online and offline.”

Potcast Productions aims to solidify its position as a leader in the audio-first content creation space by leveraging this new funding.