Efayomi Carr: Transforming Africa’s Economic Landscape through Strategic Investment and Innovation

Currently serving as a Principal at Flourish Ventures, a global venture capital firm that champions entrepreneurs advancing financial inclusion, Efayomi’s expertise and passion lie in supporting innovations that tackle some of the continent’s most pressing economic challenges.

At Flourish Ventures, he has spearheaded numerous investments in African startups, focusing on sectors that promise transformative financial accessibility and impact, from fintech and mobile financial services to digital infrastructure.

Beyond his role at Flourish, Efayomi is the co-founder of Madica, an Africa-focused pre-seed investment platform designed to bridge structural gaps in the African startup ecosystem.

Madica offers capital, mentorship, and comprehensive support to early-stage startups, targeting entrepreneurs who may lack access to traditional venture networks.

Through Madica, Efayomi aims to decentralize funding and empower talented African founders, especially those outside the typical tech hubs, fostering a diverse and robust entrepreneurial ecosystem.

Prior to his current roles, Efayomi was instrumental in strategic finance at Lori Systems, a Nairobi-based tech company revolutionizing logistics in Africa.

During his tenure as Head of Strategic Finance and later as Interim Chief Financial Officer, he led a team of 15 finance professionals across multiple countries, helping to navigate the company through the complexities posed by the COVID-19 pandemic.

His work at Lori significantly contributed to the development of cost-saving market infrastructure for Africa’s trucking industry, directly supporting more efficient, scalable supply chains.

Efayomi’s investment journey began with Quona Capital, a venture capital firm dedicated to financial inclusion, where he specialized in African investments.

He also worked at Boston Consulting Group, developing strategies for diverse clients across various industries.

Notably, at Jumia, Africa’s leading e-commerce platform, Efayomi served as Head of Marketplace, where he played a pivotal role in driving revenue growth and operational efficiency, helping solidify Jumia’s position in the African market.

He holds an undergraduate degree from the University of Pennsylvania and an MBA from Harvard Business School.