Logidoo, a Senegalese-based logistics startup, has unveiled a new international route connecting Belgium to Senegal through Morocco, strengthening trade ties between Europe, North Africa, and West Africa.
The company, founded in 2020 by entrepreneur Tamsir Ousmane Traoré, offers a holistic logistics solution that spans the full supply chain.
Its platform bridges both formal and informal logistics sectors, addressing services from transportation to financial transactions, thereby ensuring comprehensive coverage across multiple markets.
With a presence already established in Senegal, Morocco, Tunisia, and Ivory Coast, Logidoo has built a vast logistics network.
It has integrated over 3,000 service providers, completed upwards of 100,000 delivery operations, and served more than 400 clients to date.
In 2023, Logidoo secured $1.5 million in funding to support its regional growth plans. Shortly thereafter, it launched Afridoo, a digital tool aimed at simplifying online retail for African businesses.
Its latest move—a collaboration with a major Belgian logistics company—marks the rollout of a consistent cargo consolidation service between Belgium, Morocco and select West African nations.
This corridor is expected to benefit European manufacturers and e-commerce platforms seeking efficient entry points into African markets.
“This new Belgium–Casablanca–Dakar corridor demonstrates our vision of positioning Morocco as a key logistics gateway that facilitates trade from Europe into West Africa,” said CEO Tamsir Ousmane Traoré.
The expansion reinforces Logidoo’s mission to create seamless, border-spanning logistics infrastructure for Africa and beyond.
Ethiopia’s agricultural sector, the Ethiopian Agricultural Businesses Corporation (EABC), Ethiopian Investment Holdings (EIH), and UK-based private equity firm Asset Green have entered into a shareholders’ agreement to launch a comprehensive dairy and crop farming initiative.
Catalyst Partners Middle East (CPME) has acquired Egyptian fintech startup Qardy in a $23 million deal.
Dopay, a fintech platform focused on providing digital payroll and payment solutions to the unbanked and underbanked workforce in emerging markets, has successfully raised $13.5 million in a Series A extension round.
© 2021 Empower Africa. All rights reserved.