Bethlehem Tilahun Alemu
Bethlehem is an Ethiopian entrepreneur, founder, and Executive Director of soleRebels – one of Africa’s fastest-growing #footwear companies.
May 30, 2023
She is an advocate for change, women, and entrepreneurs.
In 2006, she founded Fetola with a mission to deliver sustainable solutions addressing the triple threat of unemployment, inequality, and poverty on a massive scale.
Under her leadership, Fetola has evolved into one of South Africa’s leading business growth agencies.
Renowned for its national business accelerators, Fetola empowers emerging SMEs, fueling economic growth and creating vital employment opportunities.
Catherine positions Fetola as a key player in nurturing healthy SME ecosystems across industries, contributing to the overall vibrancy of the business landscape.
Beyond her role at Fetola, she is a keynote speaker and author passionate about effecting scalable impact at the ecosystem level, leadership development, and innovation.
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