The agreement, formalized with a signed Memorandum of Understanding (MoU), marks Hala’s entry into the promising Egyptian market.

Hala plans to explore opportunities in Egypt’s developing New Administrative Capital (NAC) and other key cities nationwide.

 

The company aims to leverage its experience and technological advancements to deliver a seamless and innovative travel experience for Egyptian customers.

Founded in 2019, Hala has established a strong presence in Dubai and Ras Al Khaimah within the UAE. The company boasts a 20% year-on-year increase in new user registrations for the first quarter of 2024, alongside training over 2,577 drivers this year alone.

This expansion into Egypt aligns with Hala’s strategic goals to replicate its UAE success and capitalize on Egypt’s booming ride-hailing market, projected to reach $527 million by 2029.

“We are proud to venture beyond the UAE and initiate our expansion into the MENAT region,” said Khaled Nuseibeh, CEO of Hala. “Our proven track record positions us well to deliver exceptional transportation solutions in Egypt. We are committed to maintaining the same level of service excellence and innovation that has defined our success in the UAE.”

Yasser Sedky, CEO of MwaslaTech, highlighted their expertise in Egypt’s public transport sector and their unique approach to integrating e-hailing with traditional street-hailing methods. This collaboration leverages MwaslaTech’s understanding of the local market to deliver tailored smart transport solutions for Egyptian commuters.

Hala’s entry into Egypt positions them to compete with established players like Bolt, Uber, and inDrive.