The investment was led by TLcom Capital, with additional backing from Conjunction Capital and Capria Ventures.

Other participants in the round include Access Bridge Ventures, Foundation Ventures, BY Venture Partners, JIMCO, Alter Global, MSA Capital, and several other investors.

Launched in 2021 by Mohamed Mossaad and Enas Siam, Flextock was built to address the operational challenges facing small and medium-sized online sellers.

The company operates in Egypt and Saudi Arabia, providing merchants with a single technology platform that brings together warehousing and order fulfilment, last-mile delivery coordination, cross-border trade support, access to online marketplaces, and embedded financing.

By consolidating these services into one system, Flextock aims to simplify the process of running an e-commerce business in a region where logistics and payments can often be fragmented.

Its platform is designed to help merchants manage inventory, shipping, sales channels, and cash flow through one integrated interface.

This is not the company’s first raise. In 2021, shortly after its launch, Flextock closed a $3.25 million pre-seed round backed by regional investors including Foundation Ventures, Jameel Investment Management Company, and Bridge Ventures, as well as a group of undisclosed angel investors from the Gulf Cooperation Council.

The newly secured capital will be directed toward expanding the company’s operational infrastructure in its core markets of Egypt and Saudi Arabia. 

Flextock also plans to enhance its full product offering and scale merchant acquisition efforts.

The broader objective is to further connect fulfilment, shipping, cross-border expansion, and financing within a single operating framework that reduces complexity for online sellers.

Flextock’s product suite includes solutions for inventory storage and order fulfilment, last-mile delivery aggregation, cross-border enablement, marketplace integration, and data-driven working capital financing.

Together, these services are intended to give merchants the tools needed to grow without having to invest heavily in their own logistics networks.

Online retail adoption across the MENA region has accelerated in recent years, driven by increasing internet penetration, mobile usage, and shifting consumer behavior.

In this environment, infrastructure players such as Flextock are positioning themselves as critical partners for SMEs that want to scale beyond local markets.