The Cairo-based company, founded in 2019 by Momtaz Moussa, Ayman Essawy and Marwan Kenawy, operates a consumer-focused financial platform that helps users manage spending, access credit, and benefit from discounts and cashback offers.

Over time, the business has shifted from a rewards-based model into a broader credit-led ecosystem, offering products such as payment cards, instalment plans and instant credit lines.

The Series B round, which combines equity and debt financing, attracted both existing and new investors.

Participants include Disruptech Ventures, DPI Venture Capital through the Nclude fund, Suez Canal Bank and investment firm OneStop.

As part of the deal, tech investor Mohamed Farouk, chairman of OneStop, has taken on the role of chairman of Lucky’s board.

The new capital injection comes at a time when Egypt’s fintech sector is gaining momentum, supported by regulatory reforms that are making it easier for digital financial services to scale.

Recent changes, such as simplified digital onboarding processes and evolving payment frameworks, are opening the door for fintech firms to compete more directly with traditional banks and expand access to financial services.

Lucky plans to use the funding to strengthen its credit products, invest in technology and compliance infrastructure, and prepare for expansion into other North African markets.

The company is also working toward becoming “neo-banking ready,” positioning itself to offer a wider range of digital financial services in the future.

Operating in a region where access to formal credit remains limited for large segments of the population, Lucky is part of a broader range of fintech companies aiming to close the financial inclusion gap.

Chief executive Ayman Essawy said the company sees access to finance as a key driver of economic progress.

He noted that the new funding will allow Lucky to scale its operations responsibly while investing in the systems needed to support long-term growth and regulatory compliance.